Regional Manager  /  Dubai, UAE  /  Enterprise SaaS & Payments

Building regional businesses, one market at a time.

I run a 15-person team selling across MENA, APAC and Europe, along with the pricing, partnerships, operations and regulator relationships around it. I still close deals myself.

$7M+
Contract value I signed personally in 2026
$40M+
Qualified pipeline across my team
15
Direct reports across sales, account management and marketing
90%
Client retention across enterprise accounts
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02Impact

The numbers, and what's behind them.

Team contract value

$12.75M

Delivered by my team against a $15M annual contract value target.

With $40M+ in qualified pipeline behind it, nearly three times the annual target.

$7M+

Signed personally in 2026, with another $15M in qualified conversations.

200+

Sales meetings booked every week by the SDR team I run, using Clay and LinkedIn Sales Navigator.

7

Clients signed through working-capital partnerships I structured, offering up to $5M per client.

50%

More self-signups going live after I redeployed the team onto dormant accounts.

Markets I've sold into and led teams across

World map highlighting markets: UAE, Saudi Arabia, Oman, India, Singapore, Indonesia, Australia, New Zealand, United Kingdom, France, Germany, Czech Republic, Austria, Hungary and United StatesUAESaudi ArabiaOmanIndiaSingaporeIndonesiaAustraliaNew ZealandUnited KingdomUnited StatesEurope
  • MENAUAE · Saudi Arabia · Oman
  • APACIndia · Singapore · Indonesia
  • ANZAustralia · New Zealand
  • UK & EuropeUnited Kingdom · France · Germany · Czech Republic · Austria · Hungary
  • North AmericaUnited States
03Approach

Most leaders watch the scoreboard. I build what puts the numbers on it.

The right people, the right process, and a culture where accountability and ambition go together. That is how a region performs every quarter, not just the good ones.

I got into sales because connecting with people came naturally. Then I learned the hard way how much unglamorous work sits between the conversations: pipelines, forecasting, follow-ups. Took me a while, but I came to love all of it.

A

Revenue & enterprise sales

I still carry a number. Enterprise demos, multi-stakeholder negotiations and multi-year contracts, then renewals and expansion once they're live.

  • Personally close multi-year deals, including StarLadder, TwitchCon and the official EDC Las Vegas afterparties.
  • Lead account managers across onboarding and renewals for 90% retention, training them on account planning and conflict handling.
  • Coordinate engineering, QA and operations so what's sold is what gets delivered.
B

Teams & commercial operations

Fifteen people across SDR, BDR, BDM, sales executives, account management, SEO and B2B social. Every role has a KPI it owns.

  • Own hiring for sales and enablement roles; manage performance through structured coaching and, where needed, PIPs.
  • Daily stand-ups and weekly 1:1s, plus mystery-shopper demo bookings through third parties to audit rep quality.
  • Govern HubSpot across a $40M+ pipeline: hygiene, update cadence, stale leads, response times and escalations.
  • Built the RevOps stack and AI-powered outbound with Clay and n8n, improving qualification and lowering acquisition cost.
  • Direct SEO and B2B media: 7 long-form articles and 80+ posts a week feeding qualified inbound.
C

Strategy & partnerships

Pricing, market entry and the partnerships that help win deals, worked out with the CEO and executive team.

  • Advise the CEO and C-suite on pricing, market entry, product priorities and organisational structure.
  • Set regional pricing and negotiate directly with payment processors to improve unit economics.
  • Structured working-capital, white-label payments, insurance and marketing partnerships that created new fee revenue.
  • Primary liaison with Dubai DET, Abu Dhabi DCT and other regulators; represent the company at regional and international trade shows.
04Selected work

Three problems, and how I solved them.

Case 01

Turning a team of individuals into a system

Ticket Fairy · Leadership

$12.75M

team contract value against a $15M annual target

A region running on individual effort. I gave every function a number it owned and built the structure to reach it: playbook, onboarding, coaching, and the hard calls where the standard wasn't met.

Problem

The region ran on individual effort. Sales carried targets but no repeatable process; content, SEO and creative had no number they owned at all. Results swung with whoever was having a good month, and there was no way to tell a coaching problem from a hiring problem.

What I did

Gave every function a number it owned: five new logos and $20K platform revenue per BD executive per month; content output and organic traffic growth for editorial and SEO. Then I built the structure to make those numbers reachable: a sales playbook, an onboarding programme, and a commission model that paid for the behaviour I wanted.

Weekly pipeline reviews and 1:1s made performance visible early, so most conversations were coaching rather than correction. Where the standard still wasn't met after structured support, I ran the PIP and made the exit, then hired against a defined scorecard instead of instinct. Three specialist agencies were held to the same standard as internal staff.

Result

$12.75M in team contract value against a $15M annual target, with a $40M+ pipeline behind it. £300K+ delivered by the UK team and 140+ new clients in India, including a ₹20M white-label agreement. The playbook, onboarding and performance framework still run the region.

Case 02

Turning dormant signups into live events

Ticket Fairy · Platform growth

50% uplift

in self-signups going live

Organisers were signing up for the platform and never running an event. I moved the sales team onto those dormant accounts and rebuilt the process around getting each one to its first live event.

Problem

A large share of organisers who signed themselves up never went live. Accounts were created, then went quiet, so the money spent attracting them produced sign-ups instead of events, and the platform earned nothing from them.

What I did

Rather than push harder on new-logo outbound, I redeployed the sales team onto dormant account conversion and rebuilt the qualification path around getting a first event live.

Result

A 50% uplift in self-signups going live, at no additional acquisition cost, and a pipeline motion the team still runs.

Case 03

Selling into a Fortune 500 with three buyers

Green World Safety · Enterprise sales

20% YoY

growth in enterprise acquisition once the vertical opened

Bharat Petroleum was three buying groups with three different reasons to say no. I built a separate case for each and sequenced the approvals into one multi-year contract.

Problem

Bharat Petroleum is not one buyer. HSE directors were accountable for audit and compliance coverage, L&D heads for delivery and completion, procurement for price and process, and none of them could sign alone.

What I did

Ran three cases in parallel instead of one pitch: accredited programme coverage and audit trail for HSE, instructor-led delivery and enrolment tracking for L&D, and a multi-year licence with committed enrolment volumes that gave procurement predictable unit pricing.

Then I sequenced the approvals so each stakeholder was already aligned before the next conversation started, rather than letting the deal die in committee.

Result

Closed Bharat Petroleum, then repeated the structure across petroleum, manufacturing and industrial accounts including Aditya Birla, Siemens and Tata: a 20% year-on-year increase in enterprise client acquisition. Promoted to Team Lead within six months.

05Career

Eight years, three industries, one through-line.

Oct 2021 — PresentDubai

Regional Manager · Ticket Fairy

Y Combinator and 500 Global-backed SaaS and payments platform with $300M+ processed. Angel investors include the founders of YouTube, Reddit and Twitch.

  • Lead a 15-person team across sales, account management and marketing: $12.75M in contract value delivered against a $15M annual target.
  • Signed $7M+ in contract value personally in 2026, closing multi-stakeholder, multi-year deals.
  • Opened the UAE market: first commercial presence, first anchor clients, first pricing framework.
  • Strategic advisor to the CEO and C-suite on pricing, market entry, product priorities and organisational structure.
  • Structured working-capital (up to $5M per client, 7 clients signed), white-label payments, insurance and marketing partnerships.
  • Primary liaison with Dubai DET, Abu Dhabi DCT and other regulators.
  • Led teams above target in new markets: £300K+ delivered in the UK; 140+ clients in India, including a ₹20M white-label agreement.
  • Built the RevOps stack (HubSpot, Clay, ClickUp) and AI-powered outbound automation with Clay and n8n.

Feb 2020 — Sep 2021Dubai

Business Development Team Lead · Green World Safety

B2B SaaS: cloud LMS and certification platform for industrial compliance training.

  • Promoted to Team Lead within six months after delivering the highest monthly revenue in the business three months running.
  • Sold multi-year LMS licences to enterprises including Bharat Petroleum, Aditya Birla Group, Siemens and Tata.
  • Opened new verticals for a 20% year-on-year increase in enterprise client acquisition.

May 2018 — Nov 2019Goa

Sales & Marketing Executive · Taj Hotels (IHCL)

Taj Holiday Village Resort & Spa, Goa: a 142-key luxury resort in India's leading luxury hotel group.

  • Managed 20 B2B accounts across corporates, UHNW clients and travel trade, including Thomas Cook and Cox & Kings.
  • Negotiated ₹1M+ room-night contracts and built repeat MICE and event business through long-term partnerships.
Portrait of Shain D Souza

Off the clock

Goan by origin, from the land of beaches, sunshine and rain. Konkani at home, Hindi for Bollywood arguments, English for everything else, including reading menus abroad.

Al abwab tughlaq. That is all the Arabic I know. Thank you, Dubai Metro.

The stack I run on

CRM & pipeline

HubSpot · Pipedrive

Prospecting

Clay · LinkedIn Sales Navigator

Automation

n8n · Zapier

Operations

ClickUp

SEO & analytics

Google Analytics · Ahrefs · SEMrush

Languages

English · Hindi · Konkani

06Contact

Building a team or opening a market?

I'm based in Dubai and always glad to talk with founders, CEOs and commercial leaders about building teams, entering new markets, or owning a region end to end.

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